yoni

As a Creative Director at PwC, my role involves developing design strategies around tech-enabled solutions to establish trust, enhance transparency and achieve sustainable results for our Clients in their respective markets.

Prior to joining PwC, I played a pivotal role in the launch of over 30 digital products securing substantial seed capital funding, reaching up to $25M, for notable ventures like SteadyMD, DataPop (bought by Criteo), and ChowNow. Furthermore, I spearheaded the revamp of the user experience for CBS and Audacy, leveraging research to extract valuable user insights and transforming them into successful business strategies.

Let's connect and explore how my skills, experience and expertise can contribute to the success of your company.

My name is Jonathan (aka Yoni). I grew up in LA, and I've always had a passion for design. My very first job was in high school at Circuit City, where they called me "The Game Master." I held the record for five years selling the most consoles in the region. I went on to get a degree from the only university that I could pay for (shout out to CSUCI!) with a Circuit City paycheck while simultaneously getting sucked into the startup world.

After working at various startups on the West Coast, I embarked on a road trip across the country in search of lobster - ended up in NYC and never left. I met a girl, married her, had a child, and got a job at Mana Contemporary. I had another child and then got a job at CBS. Along the way, I crossed paths with an Obama impersonator named Dean, bought a car off Craigslist, and went on more road trips with the family. I taught one of my kids how to swim and gifted the other one some rainbow stickers. Inspired by Bitcoin, I wrote a children's book about it. Adding to our family, we welcomed another child and then secured a job at PwC.

While watching Hulu's The Bear, I was told that I resembled the Chef in the show - and then was told the same many more times walking around the city. On a date with my wife, she kindly advised me to get a haircut and aim for an even better job. I instead got a fishing permit for a secluded NYC beach, went fishing, and caught a plastic bag. Nevertheless, I did discover a fantastic new bar in the neighborhood and perfected the art of making a Bloody Mary. I also obtained a sailing permit, which was a fantastic excuse to not hang with the fam for a minute, and became an expert at redesigning our apartment layout, having done it 5,000 times. I hosted one (yes, one) poker game at my house, which became a memorable event that my friends and I often talk about without inclination to host another one. I then took the initiative to start a Dads group in my South Brooklyn neighborhood. For spring break, I took my now family of five back to LA, and fortunately, no one threw up on the plane - success! However, I did encounter a lice problem at one point.

My wife and I celebrated our 10-year anniversary - w00t w00t! I began dressing like Steve Jobs and organized a successful stoop sale, raking in $345. Unfortunately, I accidentally sold my favorite T-shirt. At my wife's suggestion, I realized the need for a better website to improve my job prospects - hence, this. Over time, my wife and I began dressing alike. I will now kindly request you to like my site and consider hiring me to make her happy. Happy wife, happy life 🤷 I told her I'm working, but in reality, I'm watching sports and browsing Craigslist for old record players and mid-century furniture.